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Brand Gender: Increasing Brand Equity through Brand Personality
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Energy Branding: Harnessing Consumer Power
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Value Creation through Engineering Excellence: Building Global Network Capabilities
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Cross-Cultural Personal Selling: Agents' competences in international personal selling of services
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Business Opportunities in the Pacific Alliance: The Economic Rise of Chile, Peru, Colombia, and Mexico
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Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty
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CSR Discovery Leadership: Society, Science and Shared Value Consciousness
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Because Internet: Understanding the New Rules of Language
(9780735210936) - Dimensions: 152 x 229 x 27.94mm | 566.99g - Format: Hardback | 288 pages - Publication date: 25 Jul 2019 - Height: 164mm - Spine width: 31mm - Width: 236mm - Riverhead Books - United States