Selling the Invisible: A Comprehensive Guide to Modern Marketing Strategies

Selling the Invisible: A Comprehensive Guide to Modern Marketing Strategies

Unlock the secrets of modern marketing with Harry Beckwith’s “Selling the Invisible.” This essential guide reveals proven strategies, creative tactics, and real‑world insights for turning intangible ideas into profitable brands.
HBR's 10 Must Reads on Business Model Innovation

HBR's 10 Must Reads on Business Model Innovation

Harvard Business Review Press (9781633696877)
Scaling Up

Scaling Up

Gazelles Inc. (9780986019562) | Por que las
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

Viking (9780525428084) | Technological Forces, Inevitable Understanding
Ninja Future: Secrets to Success in the New World of Innovation

Ninja Future: Secrets to Success in the New World of Innovation

William Morrow & Company (9780062890511) - Price: 25.99 - Product dimensions: 1.4 H x 8.3 L x 5.4 W
HBR's 10 Must Reads on Teams

HBR's 10 Must Reads on Teams

Harvard Business Review Press (9781633694552)
HBR's 10 Must Reads Ultimate Boxed Set

HBR's 10 Must Reads Ultimate Boxed Set

KLO80 (9781633693159) | Harvard Business Review, Articles on topics, Reads Ultimate Boxed, Must-Reads on Managing
Whiplash: How to Survive Our Faster Future

Whiplash: How to Survive Our Faster Future

Grand Central Publishing (9781455544578)
HBR's 10 Must Reads on Making Smart Decisions

HBR's 10 Must Reads on Making Smart Decisions

KLO80 (9781422189894) | Articles in the Harvard
Leap

Leap

PUBLICAFFAIRS (9781610398817) - Yu, Howard - Hardcover - Perseus Books Group - Language: English - Pages: 269
The Lean Practitioner's Handbook

The Lean Practitioner's Handbook

Kogan Page (9780749467739)
HBR's 10 Must Reads on Managing in a Downturn

HBR's 10 Must Reads on Managing in a Downturn

Harvard Business Review Press (9781633698093)
HBR's 10 Must Reads on Building a Great Culture

HBR's 10 Must Reads on Building a Great Culture

Harvard Business Review Press (9781633698062)
Creative Construction The DNA of Sustained Innovation

Creative Construction The DNA of Sustained Innovation

(9781610398770) - Dimensions: 160 x 238 x 30mm | 48g - Format: 288 pages - PublicAffairs,U.S. - New York, United States - INGRAM PUBLISHER SERVICES US - ISBN: 9781610398770 - Languages: English
No Ordinary Disruption: The Four Global Forces Breaking All the Trends

No Ordinary Disruption: The Four Global Forces Breaking All the Trends

PublicAffairs,U.S. (9781610397353 / 44493927) | Ordinary Disruption
HBR Guide to Thinking Strategically

HBR Guide to Thinking Strategically

(9781633696938 / 28385225)
HBR's 10 Must Reads for CEOs

HBR's 10 Must Reads for CEOs

(9781633697157) - Height: 141 mm - Spine width: 24 mm - Width: 208 mm - Harvard Business Review Press - ISBN: 9781633697157 - Number of pages: 246 - Languages: English - Weight: 278 g
The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty

The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty

(9780062851826) - Dimensions: 229 x 152 x 30 mm - ISBN: 9780062851826 - Number of pages: 368 - HarperCollins Publishers Inc - Weight: 518 g
Managing Transitions, 25th anniversary edition: Making the Most of Change

Managing Transitions, 25th anniversary edition: Making the Most of Change

(9780738219653) - Softcover - Da Capo Lifelong - Cambridge, United States - INGRAM PUBLISHER SERVICES US - Dimensions: 189 x 233 x 14mm | 318g - Edition statement: 25th Anniversary ed. - Format: 208 pages | Managing Transitions