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Campaigns that Shook the World: The Evolution of Public Relations
Kogan Page (9780749475093)
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare Paperback
Kogan Page (9780749474362) | Kapferer on Luxury, Remain Rare
Understanding Social Media: How to Create a Plan for Your Business that Works
Kogan Page (9780749473563)
Technology Distribution Channels: Understanding and Managing Channels to Market
Kogan Page (9780749472177) | Distribution Channels, Channels to Market
Planning and Managing Public Relations Campaigns: A Strategic Approach
Kogan Page (9780749468736) | Strategic Approach, PR In Practice
The New Strategic Brand Management: Advanced Insights and Strategic Thinking
Kogan Page (9780749465162) | Strategic Brand
Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
Kogan Page (9780749464714)
Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice
Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
Polity Press (9780745639833) | Promotional Cultures, Marketing and Branding
Markets, Games, and Strategic Behavior: An Introduction to Experimental Economics
Princeton University Press (9780691179247) | Experimental Economics, Strategic Behavior, Economic experiments, Economic Markets, Introduction to the experimental, Behavioral theory, Classroom experiments
How I Raised Myself From Failure to Success in Selling
Touchstone (9780671794378) - Bettger, Frank - Paperback - Fireside Books - Language: English - Pages: 192 | Raised Myself From Failure
Truth, Lies, and Advertising: The Art of Account Planning: 3
Competitive Success: How Branding Adds Value
Wiley (9780470998229)
Key Account Management: The Definitive Guide
Online Marketing: A User′s Manual
Capstone (9780470973844) | Murray Newlands
Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand
Wiley (9780470487532) | Pharmaceutical Lifecycle
Marketing Communications: A Brand Narrative Approach
John Wiley & Sons (9780470319925) | Marketing Communications, Brand Narrative Approach
Creating Value Through People: Discussions with Talent Leaders
Wiley (9780470124154) | Creating Value
Promoting and Marketing Events: Theory and Practice
Routledge (9780415667333)
Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition
Routledge (9780415626972) | Marketing for Cultural
Leveraging Brands in Sport Business
Routledge (9780415534857) | Leveraging Brands in Sport
Rethinking Public Relations: Persuasion, Democracy and Society
Routledge (9780367313005)
Sourcebook of Labor Markets: Evolving Structures and Processes
Springer (9780306464539) | Sourcebook of Labor Markets, Evolving Structures
Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value
Pearson FT Press (9780134268415) | Negotiating with Backbone
Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
McGraw-Hill Education (9780071836326)
The Product Manager's Desk Reference 2E
McGraw-Hill Education (9780071824507)
Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time
McGraw-Hill Education (9780071811163) | Born to Blog
The Little Black Book of Management: Essential Tools For Getting Results Now
Say It with Presentations, Second Edition, Revised & Expanded: How to Design and Deliver Successful Business Presentations
Instant Cashflow
McGraw-Hill Education (9780071466592) | Guaranteed packaging No quibbles, Instant Success, Instant Cashflow
Creative Arts Marketing
Routledge (9781138213760)
Sport Consumer Behaviour
Routledge (9781138912496)
Social Media Marketing For Dummies, 4th Edition
For Dummies (9781119617006) - FOR DUMMIES
Corporate Reputation: Brand and Communication
Pearson (9780273727590)
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