The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

(9780316346627 / 2724328915393) - malcolm gladwell MALCOLM GLADWELL - Gladwell, Malcolm - BACK BAY BOOKS - Paperback - janvier 2002 - Reprint - New York, United States - January 2002 - Little, Brown & Company
Misbehaving: The Making of Behavioral Economics

Misbehaving: The Making of Behavioral Economics

Richard H Thaler (9780393352795 / 43849607) - Language: English - Misbehaving: The Making of Behavioral Economics
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

(9781591845331) - Godin, Seth - Paperback - Reprint - PORTFOLIO - New York, United States - Penguin Putnam Inc - Dimensions: 126 x 176 x 18mm | 181.44g - Format: 220 pages - Product dimensions: 0.67 H x 6.99 L x 5.1 W | Marketers Are Liars
How Brands Grow: What Marketers Don't Know

How Brands Grow: What Marketers Don't Know

(9780195573565 / 9780195573565) - Dimensions: 160 x 240 x 20mm | 589g - Format: 246 pages - Publication date: 12 Apr - OUP Australia and New Zealand - Melbourne, Australia - Oxford University Press Australia
The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu

The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu

Explore the battle for your focus in 'The Attention Merchants.' Uncover how media and advertisers shape thoughts & drive behavior. Essential read on influence!
Consumer behaviour 4

Consumer behaviour 4

SAGE Publications Ltd (9781526450012)
Focus Groups: Theory and Practice: 20

Focus Groups: Theory and Practice: 20

SAGE Publications, Inc (9781452270982) | Focus Groups
Moderating Focus Groups: 4

Moderating Focus Groups: 4

SAGE Publications, Inc (9780761908210) | Moderating Focus Groups
Testing Business Ideas: A Field Guide for Rapid Experimentation

Testing Business Ideas: A Field Guide for Rapid Experimentation

Wiley (9781119551447) | Testing Business Ideas, Field Guide for Rapid
Fashion Marketing

Fashion Marketing

FAIRCHILD (9781563677380)
Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Springer International Publishing AG (9783319250212 / 84 black & white illustrations, 12 colou)
Tableau For Dummies

Tableau For Dummies

John Wiley & Sons Inc (9781119134794 / 43171-594203) | Tableau For Dummies
Mastering Fashion Marketing

Mastering Fashion Marketing

(9781403919021) - Height: 233mm - Spine width: 23mm - Width: 155mm - Red Globe Press - xviii, 376 - Macmillan Education UK - ISBN: 9781403919021 - Languages: English - Publication date: 22 Dec 2008 - Weight: 624g
Brand flip the why customers now run companies and how to profit from it voices that matter

Brand flip the why customers now run companies and how to profit from it voices that matter

New Riders Publishing (9780134172811) - Height: 133 mm - Spine width: 22 mm - Width: 203 mm - New Rider - Pearson Education Heg USA - ISBN: 9780134172811 - Number of pages: 146 - Languages: English - Weight: 264 g
Building Great Customer Experiences

Building Great Customer Experiences

(9781403939494) - Revised Edition - Palgrave Macmillan - Palgrave Macmillan UK - Height: 233mm - Spine width: 13mm - Width: 157mm - ISBN: 9781403939494 - Number of pages: 218 - Languages: English - Publication date: 13 Sep 2002
The Long Tail: Why the Future of Business Is Selling Less of More

The Long Tail: Why the Future of Business Is Selling Less of More

(9781401309664 / 9781401309664) - Dimensions: 133 x 203 x 19mm | 240g - Revised - Hachette Books - Format: 267 pages - ISBN: 9781401309664 - Languages: English - Publication place: New York, NY, United States
Marketing Research

Marketing Research

(9781118808849) | Carl McDaniel