Misbehaving - The Making of Behavioral Economics

Misbehaving - The Making of Behavioral Economics

W W Norton Company (9780393080940 / 41749598) - Dimensions: 165 x 244 x 38mm | 780g - Format: Hardback | 432 pages - Publication date: 31 Aug 2015 - ISBN: 9780393080940 - Languages: English - New York, United States
Misbehaving: The Making of Behavioral Economics

Misbehaving: The Making of Behavioral Economics

Richard H Thaler (9780393352795 / 43849607) - Language: English - Misbehaving: The Making of Behavioral Economics
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

(9781591845331) - Godin, Seth - Paperback - Reprint - PORTFOLIO - New York, United States - Penguin Putnam Inc - Dimensions: 126 x 176 x 18mm | 181.44g - Format: 220 pages - Product dimensions: 0.67 H x 6.99 L x 5.1 W | Marketers Are Liars
The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu

The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu

Explore the battle for your focus in 'The Attention Merchants.' Uncover how media and advertisers shape thoughts & drive behavior. Essential read on influence!
Marketing Research: A Concise Introduction

Marketing Research: A Concise Introduction

SAGE Publications Ltd (9781526419279)
Bayesian Item Response Modeling: Theory and Applications

Bayesian Item Response Modeling: Theory and Applications

Springer (9781441907417) | Bayesian Item, Modeling Theory
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition

Wiley (9781119164005) | Classic guide, Hey Whipple Squeeze, Hey Whipple, Luke Sullivan, Whipple Squeeze
Moderating Focus Groups: 4

Moderating Focus Groups: 4

SAGE Publications, Inc (9780761908210) | Moderating Focus Groups
Stated Choice Methods: Analysis and Applications

Stated Choice Methods: Analysis and Applications

Cambridge University Press (9780521788304)
Ratings Analysis: Audience Measurement and Analytics

Ratings Analysis: Audience Measurement and Analytics

Routledge (9780415526524) | Audience Measurement and Analytics