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Truth, Lies, and Advertising: The Art of Account Planning: 3
Competitive Success: How Branding Adds Value
Wiley (9780470998229)
Key Account Management: The Definitive Guide
Online Marketing: A User′s Manual
Capstone (9780470973844) | Murray Newlands
The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management
Wiley (9780470830024)
Handbook of Online and Social: Tools and Techniques for Market Researchers
Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
Wiley-Blackwell (9780470521168)
Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
Flip the Funnel: How to Use Existing Customers to Gain New Ones
Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand
Wiley (9780470487532) | Pharmaceutical Lifecycle
Marketing Communications: A Brand Narrative Approach
John Wiley & Sons (9780470319925) | Marketing Communications, Brand Narrative Approach
Career Distinction: Stand Out by Building Your Brand
Wiley (9780470128183)
Creating Value Through People: Discussions with Talent Leaders
Wiley (9780470124154) | Creating Value
Promoting and Marketing Events: Theory and Practice
Routledge (9780415667333)
Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition
Routledge (9780415626972) | Marketing for Cultural
Leveraging Brands in Sport Business
Routledge (9780415534857) | Leveraging Brands in Sport
Strategic Issues in International Retailing
Routledge (9780415343718)
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires
Routledge (9780415316170) | Consumer Motives, Goals and Desires
Shocked, Appalled, and Dismayed!: How to Write Letters of Complaint That Get Results
Vintage (9780375701207)
Rethinking Public Relations: Persuasion, Democracy and Society
Routledge (9780367313005)
Global Marketing Management: United States Edition
Pearson (9780313295423)
No LOGO: No Space, No Choice, No Jobs
Picador USA (9780312429270)
How to Become a Famous Writer Before You're Dead: Your Words in Print and Your Name in Lights
Three Rivers Press (CA) (9780307346483)
Sourcebook of Labor Markets: Evolving Structures and Processes
Springer (9780306464539) | Sourcebook of Labor Markets, Evolving Structures
Market-Driven Management: Strategic and Operational Marketing
Palgrave (9780230276024)
The Art of the Pitch: Persuasion and Presentation Skills that Win Business
Palgrave Macmillan (9780230120518)
Branding the Nation: The Global Business Of National Identity
Oxford University Press (9780199752171) | Branding the Nation
Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value
Pearson FT Press (9780134268415) | Negotiating with Backbone
Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
McGraw-Hill Education (9780071836326)
The Product Manager's Desk Reference 2E
McGraw-Hill Education (9780071824507)
Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time
McGraw-Hill Education (9780071811163) | Born to Blog
The Little Black Book of Management: Essential Tools For Getting Results Now
Think Better: An Innovator's Guide to Productive Thinking
McGraw-Hill Education (9780071494939)
Say It with Presentations, Second Edition, Revised & Expanded: How to Design and Deliver Successful Business Presentations
Instant Referrals
Instant Cashflow
McGraw-Hill Education (9780071466592) | Guaranteed packaging No quibbles, Instant Success, Instant Cashflow
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