A comprehensive guide that blends theory with real‑world case studies, this book equips business students to craft compelling applications and essays, showcasing strategic thinking, leadership insight, and polished writing skills.
(9780071373586 / 2724335831341) - Country of publication: UNITED STATES - Dimensions: 203 x 137 x 15 mm - Edition: 2nd ed. - Format: 224 pages - Publication date: Dec 12, 2000 - MCGRAW-HILL Professional | Ries and Trout