Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers (Hardback) by John Wiley & Sons, Inc

Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers (Hardback) by John Wiley & Sons, Inc

Discover how to turn every interaction into a lasting partnership with this guide on customer‑centric marketing, offering actionable tactics for nurturing loyalty, turning clients into advocates, and driving sustainable growth.
Product Name: Steven Haines The Product Manager's Survival Guide, Second Edition

Product Name: Steven Haines The Product Manager's Survival Guide, Second Edition

A practical roadmap for aspiring and seasoned product managers, this guide blends real‑world case studies with actionable frameworks to master strategy, stakeholder alignment, and agile execution while navigating market uncertainty.
Harvard Business Review on Winning Negotiations

Harvard Business Review on Winning Negotiations

Master the art of negotiation with proven strategies, real-world examples, and expert insights in this essential guide from Harvard Business Review – a must-have for leaders and negotiators alike.
Effective Writing: Improving Scientific, Technical and Business Communication

Effective Writing: Improving Scientific, Technical and Business Communication

Improve your writing skills with this comprehensive guide to scientific, technical and business communication, available in stores now.
Cashvertising: How to Use More than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone

Cashvertising: How to Use More than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone

Unleash the secrets of ad-agency psychology to sell anything to anyone, with over 100 proven techniques to make big money in sales and marketing.