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Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand
Wiley (9780470487532) | Pharmaceutical Lifecycle
Marketing Communications: A Brand Narrative Approach
John Wiley & Sons (9780470319925) | Marketing Communications, Brand Narrative Approach
Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation
Wiley (9780470171509) | Corporate Reputation
Creating Value Through People: Discussions with Talent Leaders
Wiley (9780470124154) | Creating Value
Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000
Routledge (9780419242406)
Branding New York: How a City in Crisis Was Sold to the World
Routledge (9780415954426) | Branding New York
Promoting and Marketing Events: Theory and Practice
Routledge (9780415667333)
Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition
Routledge (9780415626972) | Marketing for Cultural
Leveraging Brands in Sport Business
Routledge (9780415534857) | Leveraging Brands in Sport
Product Platform and Product Family Design: Methods and Applications
Springer (9780387257211)
Who's Got Your Back
Crown Business (9780385521338) | Who's got, Let You Fail
Rethinking Public Relations: Persuasion, Democracy and Society
Routledge (9780367313005)
Sourcebook of Labor Markets: Evolving Structures and Processes
Springer (9780306464539) | Sourcebook of Labor Markets, Evolving Structures
Inside the Mind of the Shopper: The Science of Retailing
Pearson FT Press (9780134308920)
Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value
Pearson FT Press (9780134268415) | Negotiating with Backbone
Matrix Methods: Applied Linear Algebra
Statistical Methods in Food and Consumer Research
Marketing Services and Resources in Information Organizations
Chandos Publishing (9780081007983)
Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
McGraw-Hill Education (9780071836326)
The Product Manager's Desk Reference 2E
McGraw-Hill Education (9780071824507)
Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time
McGraw-Hill Education (9780071811163) | Born to Blog
Perfect Phrases for Customer Service, Second Edition: Hundreds of Ready-To-Use Phrases for Handling Any Customer Service Situation
The Little Black Book of Management: Essential Tools For Getting Results Now
CustomerCentric Selling, Second Edition
McGraw-Hill Education (9780071637084) | Second edition, CustomerCentric Selling
The New Age of Innovation: Driving Cocreated Value Through Global Networks
Amacom (9780071598286)
Say It with Presentations, Second Edition, Revised & Expanded: How to Design and Deliver Successful Business Presentations
Instant Cashflow
McGraw-Hill Education (9780071466592) | Guaranteed packaging No quibbles, Instant Success, Instant Cashflow
Change or Die: The Three Keys to Change at Work and in Life
HarperBusiness (9780061373671)
Testing Business Ideas: A Field Guide for Rapid Experimentation
Wiley (9781119551447) | Testing Business Ideas, Field Guide for Rapid
Creative Arts Marketing
Routledge (9781138213760)
Sport Consumer Behaviour
Routledge (9781138912496)
Covert Persuasion: Psychological Tactics and Tricks to Win the Game
Wiley (9780470051412) | Covert Persuasion
Social Media Marketing For Dummies, 4th Edition
For Dummies (9781119617006) - FOR DUMMIES
Corporate Reputation: Brand and Communication
Pearson (9780273727590)
Principles of Marketing, Student Value Edition + 2019 Mylab Marketing with Pearson Etext -- Access Card Package
Pearson (9780135983324)
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