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Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World
McGraw-Hill Education (9781260117561) | Long-Term Brand, Leaving their legacies
Marketing and Managing Tourism Destinations
Routledge (9781138897298)
Global Talent Management
Routledge (9781138712454)
Employer Brand Management: Practical Lessons from the World's Leading Employers
Wiley (9781118898529) | Employer Brand
Inbound Marketing and SEO: Insights from the SEOmoz Blog
Wiley (9781118551554) | Insights from the SEOmoz
Building Models for Marketing Decisions: 9
News, Public Relations and Power
SAGE Publications Ltd (9780761974963) | Relations and Power
Moderating Focus Groups: 4
SAGE Publications, Inc (9780761908210) | Moderating Focus Groups
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
Kogan Page (9780749479756)
Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media
Kogan Page (9780749465438)
Markets, Games, and Strategic Behavior: An Introduction to Experimental Economics
Princeton University Press (9780691179247) | Experimental Economics, Strategic Behavior, Economic experiments, Economic Markets, Introduction to the experimental, Behavioral theory, Classroom experiments
Truth, Lies, and Advertising: The Art of Account Planning: 3
Competitive Success: How Branding Adds Value
Wiley (9780470998229)
Key Account Management: The Definitive Guide
The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management
Wiley (9780470830024)
Strategic Issues in International Retailing
Routledge (9780415343718)
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires
Routledge (9780415316170) | Consumer Motives, Goals and Desires
The Science of Managing Our Digital Stuff
MIT Press (9780262035170)
Market-Driven Management: Strategic and Operational Marketing
Palgrave (9780230276024)
Branding the Nation: The Global Business Of National Identity
Oxford University Press (9780199752171) | Branding the Nation
Inside the Mind of the Shopper: The Science of Retailing
Pearson FT Press (9780134308920)
Matrix Methods: Applied Linear Algebra
Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
McGraw-Hill Education (9780071836326)
Think Better: An Innovator's Guide to Productive Thinking
McGraw-Hill Education (9780071494939)
Say It with Presentations, Second Edition, Revised & Expanded: How to Design and Deliver Successful Business Presentations
Instant Promotions
McGraw-Hill Education (9780071466653) | Guaranteed packaging No quibbles, Instant Promotions
Instant Cashflow
McGraw-Hill Education (9780071466592) | Guaranteed packaging No quibbles, Instant Success, Instant Cashflow
Testing Business Ideas: A Field Guide for Rapid Experimentation
Wiley (9781119551447) | Testing Business Ideas, Field Guide for Rapid
2019 Mylab Marketing with Pearson Etext -- Access Card -- For Principles of Marketing
Pearson (9780135839409) | Mylab Marketing
Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources
John Wiley & Sons (9780787996918)
The PR Agency Handbook
SAGE Publications, Inc (9781506329055)
Retail Advertising and Promotion
Fairchild Books (9781563678981)
The Why of the Buy: Consumer Behavior And Fashion Marketing
Fairchild Books (9781609018986)
Understanding Aesthetics for the Merchandising and Design Professional, 2nd Edition 2nd edition
FAIRCHILD (9781563678097)
Direct, Digital & Data-Driven Marketing
SAGE Publications Ltd (9781529708172)
Entertainment Science: Data Analytics and Practical Theory for Movies, Games, Books, and Music
Springer (9783319892900)
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