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The Fall of Advertising and the Rise of PR
(9780060081997 / YES444876)
Fashion Brand Internationalization: Opportunities and Challenges
(9781137523365 / 25703442)
Global Brand Strategy: World-wise Marketing in the Age of Branding
Palgrave Macmillan (9781349949939) | Brand value, Equips executives
Harnessing Place Branding through Cultural Entrepreneurship
(9781349499434)
Redesigning Manufacturing
(9781137465214)
Consumer Brand Relationships: Meaning, Measuring, Managing
(9781137427106)
Rethinking the Future of Europe
(9781137024008)
Asian Brand Strategy: How Asia Builds Strong Brands
(9781349543700)
City Branding: Theory and Cases
(9781349317585)
A Business History of the Swatch Group
(9781137389060)
Cross-Cultural Personal Selling: Agents' competences in international personal selling of services
(9783319555768 / 43192-868326)
The Global Oil and Gas Industry: Management, Strategy, and Finance
(9781593702397 / 9781593702397) | Timely new book, Authors Andrew
Business and Human Rights: From Principles to Practice
Routledge (9781138833562)
Brands: The Logos of the Global Economy
(9780415251839)
Winning in Emerging Markets: A Road Map for Strategy and Execution
Explore how global leaders navigate growth in fast‑changing economies with data‑driven insights, case studies, and actionable frameworks that turn uncertainty into competitive advantage.
The International Film Business: A Market Guide Beyond Hollywood
(9780415531542 / 22503484)
city-branding
(9780230241855)
If You’re Not First You′re Last – Sales Strategies to Dominate Your Market and Beat Your Competition
(9780470624357 / 28241993) - Dimensions: 159 x 235 x 25mm | 456g - Edition statement: 1. Auflage - Format: Hardback | 272 pages - Publication date: 09 Sep 2010 - John Wiley & Sons Ltd - Chichester, United Kingdom | Gain market
Cross-Cultural Business Behavior: A Guide for Global Management
Brand: Copenhagen Business School Press (9788763002387) | Cross-Cultural Business Behavior
Poorly Made in China: An Insider's Account of the China Production Game
(9780470928073) - Dimensions: 155 x 227 x 20mm | 340g - Revised - Revised and Updated Edition - John Wiley & Sons Ltd - Chichester, United Kingdom - John Wiley and Sons Ltd - Format: 272 pages - ISBN: 9780470928073 | Poorly Made in China
Focus: The Future of Your Company Depends on It
(9780060799908 / YES1528931) - Dimensions: 137 x 203 x 23mm | 295g - Format: 304 pages - HarperCollins Publishers - HarperCollins Publishers Inc - ISBN: 9780060799908 - Languages: English - Publication place: New York, NY, United States
International Marketing
(9781452226354)
International Marketing
(9781506389226)
Ethical Branding and Marketing: Cases and Lessons
(9781138337275) - Hagai Gringarten | Ethical Branding, Principles of ethics, Book provides the reader
YouTubers: How YouTube shook up TV and created a new generation of stars
(9781912454211) - Height: 162 mm - Spine width: 34 mm - Width: 243 mm - Canbury Press - Canbury Press Ltd - ISBN: 9781912454211 - Number of pages: 349 - Languages: English - Weight: 594 g
Strategic Retail Management: Text and International Cases
(9783658101824 / 24114032)
The Complete Guide to Affiliate Marketing on the Web How to Use and Profit from Affiliate Marketing Programs: How to Use It and Profit from Affiliate Marketing Programs
(9781601381255 / 43168-1938) - Dimensions: 155 x 230 x 25.4mm | 482g - Format: 384 pages - ISBN: 9781601381255 - Languages: English - Ocala, United States - Atlantic Publishing Co | Affiliate marketing & Maximum search engine effectiveness
The Korean Mind: Understanding Contemporary Korean Culture
(9780804848152 / 43192-561595) - Height: 154 mm - Spine width: 27 mm - Width: 229 mm - Tuttle Publishing - ISBN: 9780804848152 - Number of pages: 384 - Languages: English - Weight: 572 g
Political Marketing: Principles and Applications
(9780815353225) - Jennifer Lees-Marshment
Insiders & Company: The New Artisans of Interior Design
(9783899559361 / YES52174432) - Dimensions: 240 x 300 x 27.94mm | 567g - Format: Hardback | 272 pages - Publication date: 24 Apr 2018 - Gestalten - Berlin, Germany - Die Gestalten Verlag - ISBN: 9783899559361
Small Business Marketing
Palgrave (9781137326003)