Go To Market Strategy

Go To Market Strategy

Routledge (9780750674607) | Market Strategy
Retail Strategy: The View from the Bridge

Retail Strategy: The View from the Bridge

Routledge (9780750656962) | Retail Strategy
Innovative B2B Marketing: New Models, Processes and Theory

Innovative B2B Marketing: New Models, Processes and Theory

Kogan Page (9780749480806) | Innovative B2B, B2B marketing
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare Paperback

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare Paperback

Kogan Page (9780749474362) | Kapferer on Luxury, Remain Rare
Technology Distribution Channels: Understanding and Managing Channels to Market

Technology Distribution Channels: Understanding and Managing Channels to Market

Kogan Page (9780749472177) | Distribution Channels, Channels to Market
Complaint Management Excellence: Creating Customer Loyalty through Service Recovery

Complaint Management Excellence: Creating Customer Loyalty through Service Recovery

Kogan Page (9780749465308) | Complaint Management Excellence
Marketing Communications: A Brand Narrative Approach

Marketing Communications: A Brand Narrative Approach

John Wiley & Sons (9780470319925) | Marketing Communications, Brand Narrative Approach
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires

The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires

Routledge (9780415316170) | Consumer Motives, Goals and Desires
Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value

Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value

Pearson FT Press (9780134268415) | Negotiating with Backbone
The Product Manager's Desk Reference 2E

The Product Manager's Desk Reference 2E

McGraw-Hill Education (9780071824507)
Think Better: An Innovator's Guide to Productive Thinking

Think Better: An Innovator's Guide to Productive Thinking

McGraw-Hill Education (9780071494939)
Creative Arts Marketing

Creative Arts Marketing

Routledge (9781138213760)