Unlock the secrets of modern marketing with Harry Beckwith’s “Selling the Invisible.” This essential guide reveals proven strategies, creative tactics, and real‑world insights for turning intangible ideas into profitable brands.
John Wiley & Sons Inc (9781119211884) - Dimensions: 164 x 236 x 19mm | 406g - Edition statement: 1. Auflage - Format: 192 pages - ISBN: 9781119211884 - Languages: English - New York, United States - John Wiley & Sons Inc