What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Discover how to turn customer insights into market‑shattering products with Outcome‑Driven Innovation, a step‑by‑step framework that turns unmet needs into profitable solutions.
Badass: Making Users Awesome

Badass: Making Users Awesome

O'Reilly Media, Inc, USA (9781491919019 / 41761461) - Dimensions: 166 x 232 x 16mm | 444g - Format: 304 pages - ISBN: 9781491919019 - Languages: English - Sebastopol, United States | Users Awesome
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

(9780201407198 / silver c09asje09ajc09se) - Price: 16.99 - Product dimensions: 0.24 H x 8.25 L x 5.38 W | Package overnight
TrendDriven Innovation Beat Accelerating Customer Expectations

TrendDriven Innovation Beat Accelerating Customer Expectations

(9781119076315 / 23545723) - Dimensions: 203 x 205 x 19mm | 810g - Format: 368 pages - Publication date: 05 Oct 2015 - ISBN: 9781119076315 - Languages: English - New York, United States - John Wiley & Sons Inc | Trend-Driven Innovation
Marketing Ethics & Society

Marketing Ethics & Society

SAGE Publications Ltd (9781446296622) | Ethical challenges
R for Marketing Research and Analytics

R for Marketing Research and Analytics

Springer International Publishing AG (9783319144351 / 54 black & white illustrations, 54 colou)
Brand flip the why customers now run companies and how to profit from it voices that matter

Brand flip the why customers now run companies and how to profit from it voices that matter

New Riders Publishing (9780134172811) - Height: 133 mm - Spine width: 22 mm - Width: 203 mm - New Rider - Pearson Education Heg USA - ISBN: 9780134172811 - Number of pages: 146 - Languages: English - Weight: 264 g
Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

O Reilly Media (9781491960608 / 44886468) - Dimensions: 155 x 228 x 14mm | 378g - Format: Paperback | 256 pages - Publication date: 09 Jun 2017 - Height: 155mm - Spine width: 18mm - Width: 229mm - O'Reilly
The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

(9780349113463 / 22074594) - Malcolm Gladwell - Paperback - Reissue - Abacus - Little, Brown Book Group - Dimensions: 198 x 160 x 20 mm - Height: 125 mm - Spine width: 18 mm - Width: 199 mm - ISBN: 9780349113463 | Tipping point
Marketing Research: A Concise Introduction

Marketing Research: A Concise Introduction

SAGE Publications Ltd (9781526419279)
The SEO Battlefield: Winning Strategies for Search Marketing Programs

The SEO Battlefield: Winning Strategies for Search Marketing Programs

O'Reilly Media (9781491958377) | SEO Battlefield, Practical step-by-step, SEO methodology
Focus Groups: Theory and Practice: 20

Focus Groups: Theory and Practice: 20

SAGE Publications, Inc (9781452270982) | Focus Groups
Bayesian Item Response Modeling: Theory and Applications

Bayesian Item Response Modeling: Theory and Applications

Springer (9781441907417) | Bayesian Item, Modeling Theory
Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

McGraw-Hill Education (9781260011920) | Unleash Your Influence
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition

Wiley (9781119164005) | Classic guide, Hey Whipple Squeeze, Hey Whipple, Luke Sullivan, Whipple Squeeze
Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques

Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques

Kogan Page (9780749477158) | Advanced Customer, Marketing Science
Stated Choice Methods: Analysis and Applications

Stated Choice Methods: Analysis and Applications

Cambridge University Press (9780521788304)
Ratings Analysis: Audience Measurement and Analytics

Ratings Analysis: Audience Measurement and Analytics

Routledge (9780415526524) | Audience Measurement and Analytics
Be a Network Marketing Superstar: The One Book You Need to Make More Money Than You Ever Thought Possible

Be a Network Marketing Superstar: The One Book You Need to Make More Money Than You Ever Thought Possible

(9780814474310 / 9780814474310) - Dimensions: 60 x 90 x 5mm | 244.94g - Special - Amacom - Nashville, United States - Harpercollins Focus - Format: Paperback | 144 pages - ISBN: 9780814474310 - Languages: English | Marketing Superstar
Focus: The Future of Your Company Depends on It

Focus: The Future of Your Company Depends on It

(9780060799908 / YES1528931) - Dimensions: 137 x 203 x 23mm | 295g - Format: 304 pages - HarperCollins Publishers - HarperCollins Publishers Inc - ISBN: 9780060799908 - Languages: English - Publication place: New York, NY, United States