Discover how to turn customer insights into market‑shattering products with Outcome‑Driven Innovation, a step‑by‑step framework that turns unmet needs into profitable solutions.
(9781119076315 / 23545723) - Dimensions: 203 x 205 x 19mm | 810g - Format: 368 pages - Publication date: 05 Oct 2015 - ISBN: 9781119076315 - Languages: English - New York, United States - John Wiley & Sons Inc | Trend-Driven Innovation
Explore Tesco’s data‑driven loyalty strategy in “Scoring Points,” revealing how personalized offers, real‑time analytics and customer insights keep shoppers returning to the supermarket giant.
New Riders Publishing (9780134172811) - Height: 133 mm - Spine width: 22 mm - Width: 203 mm - New Rider - Pearson Education Heg USA - ISBN: 9780134172811 - Number of pages: 146 - Languages: English - Weight: 264 g