Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques

Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques

Kogan Page (9780749477158) | Advanced Customer, Marketing Science
Stated Choice Methods: Analysis and Applications

Stated Choice Methods: Analysis and Applications

Cambridge University Press (9780521788304)
Ratings Analysis: Audience Measurement and Analytics

Ratings Analysis: Audience Measurement and Analytics

Routledge (9780415526524) | Audience Measurement and Analytics
MBA Marketing

MBA Marketing

Palgrave (9781137300294)
Preference, Value, Choice, and Welfare

Preference, Value, Choice, and Welfare

Cambridge University Press (9781107695122)
Marketing In Creative Industries

Marketing In Creative Industries

Palgrave (9780230380240) | Customer value, Marketing theory
The Entrepreneur's Guide to Market Research

The Entrepreneur's Guide to Market Research

(9780313396052 / Illustrated) | Analyze potential
Digital Analytics for Marketing

Digital Analytics for Marketing

(9781138190689) | Analytics for Marketing
Be a Network Marketing Superstar: The One Book You Need to Make More Money Than You Ever Thought Possible

Be a Network Marketing Superstar: The One Book You Need to Make More Money Than You Ever Thought Possible

(9780814474310 / 9780814474310) - Dimensions: 60 x 90 x 5mm | 244.94g - Special - Amacom - Nashville, United States - Harpercollins Focus - Format: Paperback | 144 pages - ISBN: 9780814474310 - Languages: English | Marketing Superstar
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Discover how to turn customer insights into market‑shattering products with Outcome‑Driven Innovation, a step‑by‑step framework that turns unmet needs into profitable solutions.
Badass: Making Users Awesome

Badass: Making Users Awesome

O'Reilly Media, Inc, USA (9781491919019 / 41761461) - Dimensions: 166 x 232 x 16mm | 444g - Format: 304 pages - ISBN: 9781491919019 - Languages: English - Sebastopol, United States | Users Awesome
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

(9780201407198 / silver c09asje09ajc09se) - Price: 16.99 - Product dimensions: 0.24 H x 8.25 L x 5.38 W | Package overnight
TrendDriven Innovation Beat Accelerating Customer Expectations

TrendDriven Innovation Beat Accelerating Customer Expectations

(9781119076315 / 23545723) - Dimensions: 203 x 205 x 19mm | 810g - Format: 368 pages - Publication date: 05 Oct 2015 - ISBN: 9781119076315 - Languages: English - New York, United States - John Wiley & Sons Inc | Trend-Driven Innovation
Marketing Ethics & Society

Marketing Ethics & Society

SAGE Publications Ltd (9781446296622) | Ethical challenges
R for Marketing Research and Analytics

R for Marketing Research and Analytics

Springer International Publishing AG (9783319144351 / 54 black & white illustrations, 54 colou)
Focus: The Future of Your Company Depends on It

Focus: The Future of Your Company Depends on It

(9780060799908 / YES1528931) - Dimensions: 137 x 203 x 23mm | 295g - Format: 304 pages - HarperCollins Publishers - HarperCollins Publishers Inc - ISBN: 9780060799908 - Languages: English - Publication place: New York, NY, United States
The unmanageable consumer third edition

The unmanageable consumer third edition

SAGE Publications Ltd (9781446298527) - Third edition - SAGE - SAGE Publications - Height: 172 mm - Spine width: 18 mm - Width: 241 mm - ISBN: 9781446298527 - Number of pages: 265 - Languages: English
Scoring Points: How Tesco Continues To Win Customer Loyalty

Scoring Points: How Tesco Continues To Win Customer Loyalty

Explore Tesco’s data‑driven loyalty strategy in “Scoring Points,” revealing how personalized offers, real‑time analytics and customer insights keep shoppers returning to the supermarket giant.
Customer Relationship Management: Concepts and Technologies

Customer Relationship Management: Concepts and Technologies

(9781138498259) - Francis Buttle | Customer Relationship, Illustrations of CRM, Illustrations throughout, CRM applications, CRM and Customer