(9781401309664 / 9781401309664) - Dimensions: 133 x 203 x 19mm | 240g - Revised - Hachette Books - Format: 267 pages - ISBN: 9781401309664 - Languages: English - Publication place: New York, NY, United States
(9781101982945) - Height: 204 mm - Spine width: 23 mm - Width: 135 mm - Avery - Penguin Publishing Group - ISBN: 9781101982945 - Number of pages: 352 - Languages: English - Weight: 322 g
Explore modern marketing fundamentals through real‑world case studies and actionable frameworks that reveal how brands build value, engage audiences, and adapt to digital disruption with clarity and insight.