Explore Tesco’s data‑driven loyalty strategy in “Scoring Points,” revealing how personalized offers, real‑time analytics and customer insights keep shoppers returning to the supermarket giant.
(9781401309664 / 9781401309664) - Dimensions: 133 x 203 x 19mm | 240g - Revised - Hachette Books - Format: 267 pages - ISBN: 9781401309664 - Languages: English - Publication place: New York, NY, United States
Explore modern marketing fundamentals through real‑world case studies and actionable frameworks that reveal how brands build value, engage audiences, and adapt to digital disruption with clarity and insight.