Explore modern marketing fundamentals through real‑world case studies and actionable frameworks that reveal how brands build value, engage audiences, and adapt to digital disruption with clarity and insight.
(9781119076315 / 23545723) - Dimensions: 203 x 205 x 19mm | 810g - Format: 368 pages - Publication date: 05 Oct 2015 - ISBN: 9781119076315 - Languages: English - New York, United States - John Wiley & Sons Inc | Trend-Driven Innovation
Explore Tesco’s data‑driven loyalty strategy in “Scoring Points,” revealing how personalized offers, real‑time analytics and customer insights keep shoppers returning to the supermarket giant.
(9780316346627 / 2724328915393) - malcolm gladwell MALCOLM GLADWELL - Gladwell, Malcolm - BACK BAY BOOKS - Paperback - janvier 2002 - Reprint - New York, United States - January 2002 - Little, Brown & Company
(9781101982945) - Height: 204 mm - Spine width: 23 mm - Width: 135 mm - Avery - Penguin Publishing Group - ISBN: 9781101982945 - Number of pages: 352 - Languages: English - Weight: 322 g
(9781786345721) - Country of publication: UNITED KINGDOM - Dimensions: (H) 232mm, (W) 170mm, (D) 13mm - World Scientific Europe Ltd - World Scientific Publishing Co Pte Ltd - In Print - General/trade
New Riders Publishing (9780134172811) - Height: 133 mm - Spine width: 22 mm - Width: 203 mm - New Rider - Pearson Education Heg USA - ISBN: 9780134172811 - Number of pages: 146 - Languages: English - Weight: 264 g
(9781401309664 / 9781401309664) - Dimensions: 133 x 203 x 19mm | 240g - Revised - Hachette Books - Format: 267 pages - ISBN: 9781401309664 - Languages: English - Publication place: New York, NY, United States
(9780195573565 / 9780195573565) - Dimensions: 160 x 240 x 20mm | 589g - Format: 246 pages - Publication date: 12 Apr - OUP Australia and New Zealand - Melbourne, Australia - Oxford University Press Australia