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Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand
Wiley (9780470487532) | Pharmaceutical Lifecycle
The Price Advantage, 2nd Edition
Wiley (9780470481776) | Wiley Finance
Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience
John Wiley & Sons (9780470404638)
All For One: 10 Strategies for Building Trusted Client Partnerships
Wiley (9780470380284)
Marketing Communications: A Brand Narrative Approach
John Wiley & Sons (9780470319925) | Marketing Communications, Brand Narrative Approach
Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation
Wiley (9780470171509) | Corporate Reputation
Career Distinction: Stand Out by Building Your Brand
Wiley (9780470128183)
Creating Value Through People: Discussions with Talent Leaders
Wiley (9780470124154) | Creating Value
1,200 Great Sales Tips for Real Estate Pros
John Wiley & Sons (9780470096895)
Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000
Routledge (9780419242406)
Branding New York: How a City in Crisis Was Sold to the World
Routledge (9780415954426) | Branding New York
Promoting and Marketing Events: Theory and Practice
Routledge (9780415667333)
Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition
Routledge (9780415626972) | Marketing for Cultural
Leveraging Brands in Sport Business
Routledge (9780415534857) | Leveraging Brands in Sport
Ratings Analysis: Audience Measurement and Analytics
Routledge (9780415526524) | Audience Measurement and Analytics
Strategic Issues in International Retailing
Routledge (9780415343718)
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires
Routledge (9780415316170) | Consumer Motives, Goals and Desires
Advertising: Concept and Copy
W. W. Norton & Company (9780393733860)
Product Platform and Product Family Design: Methods and Applications
Springer (9780387257211)
Who's Got Your Back
Crown Business (9780385521338) | Who's got, Let You Fail
Shocked, Appalled, and Dismayed!: How to Write Letters of Complaint That Get Results
Vintage (9780375701207)
Rethinking Public Relations: Persuasion, Democracy and Society
Routledge (9780367313005)
Global Marketing Management: United States Edition
Pearson (9780313295423)
No LOGO: No Space, No Choice, No Jobs
Picador USA (9780312429270)
How to Become a Famous Writer Before You're Dead: Your Words in Print and Your Name in Lights
Three Rivers Press (CA) (9780307346483)
Sourcebook of Labor Markets: Evolving Structures and Processes
Springer (9780306464539) | Sourcebook of Labor Markets, Evolving Structures
The Science of Managing Our Digital Stuff
MIT Press (9780262035170)
Market-Driven Management: Strategic and Operational Marketing
Palgrave (9780230276024)
The Art of the Pitch: Persuasion and Presentation Skills that Win Business
Palgrave Macmillan (9780230120518)
Branding the Nation: The Global Business Of National Identity
Oxford University Press (9780199752171) | Branding the Nation
Whatever You Think, Think the Opposite: Paul Arden
Penguin (9780141025711) | Whatever You Think
Inside the Mind of the Shopper: The Science of Retailing
Pearson FT Press (9780134308920)
Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value
Pearson FT Press (9780134268415) | Negotiating with Backbone