Innovative B2B Marketing: New Models, Processes and Theory

Innovative B2B Marketing: New Models, Processes and Theory

Kogan Page (9780749480806) | Innovative B2B, B2B marketing
Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques

Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques

Kogan Page (9780749477158) | Advanced Customer, Marketing Science
Technology Distribution Channels: Understanding and Managing Channels to Market

Technology Distribution Channels: Understanding and Managing Channels to Market

Kogan Page (9780749472177) | Distribution Channels, Channels to Market
The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

Kogan Page (9780749471064) | Ps of Marketing
Planning and Managing Public Relations Campaigns: A Strategic Approach

Planning and Managing Public Relations Campaigns: A Strategic Approach

Kogan Page (9780749468736) | Strategic Approach, PR In Practice
Complaint Management Excellence: Creating Customer Loyalty through Service Recovery

Complaint Management Excellence: Creating Customer Loyalty through Service Recovery

Kogan Page (9780749465308) | Complaint Management Excellence
Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

Polity Press (9780745639833) | Promotional Cultures, Marketing and Branding
The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service

The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service

Toister Performance Solutions (9780692842003) - Price: 14.95 - Product dimensions: 0.4 H x 9.0 L x 6.0 W
Markets, Games, and Strategic Behavior: An Introduction to Experimental Economics

Markets, Games, and Strategic Behavior: An Introduction to Experimental Economics

Princeton University Press (9780691179247) | Experimental Economics, Strategic Behavior, Economic experiments, Economic Markets, Introduction to the experimental, Behavioral theory, Classroom experiments
Ground Wars: Personalized Communication in Political Campaigns

Ground Wars: Personalized Communication in Political Campaigns

Princeton University Press (9780691153056) | Political campaigns, Ground Wars
Stated Choice Methods: Analysis and Applications

Stated Choice Methods: Analysis and Applications

Cambridge University Press (9780521788304)
Hegarty on Advertising: Turning Intelligence into Magic

Hegarty on Advertising: Turning Intelligence into Magic

Thames And Hudson Ltd (9780500515563) | Hegarty on Advertising, Saatchi and Saatchi
Online Marketing: A User′s Manual

Online Marketing: A User′s Manual

Capstone (9780470973844) | Murray Newlands
Marketing Communications: A Brand Narrative Approach

Marketing Communications: A Brand Narrative Approach

John Wiley & Sons (9780470319925) | Marketing Communications, Brand Narrative Approach
Branding New York: How a City in Crisis Was Sold to the World

Branding New York: How a City in Crisis Was Sold to the World

Routledge (9780415954426) | Branding New York