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The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu
Explore the battle for your focus in 'The Attention Merchants.' Uncover how media and advertisers shape thoughts & drive behavior. Essential read on influence!
Influencer Marketing: Who Really Influences Your Customers?: 1
Routledge (9780750686006)
Winning at New Products, 5th Edition: Creating Value Through Innovation
Basic Books (9780465093328)
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Crown Publishing Group, Division of Random House Inc (9780307450395)
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
HarperBusiness (9780060007737)
The Curse of Bigness: Antitrust in the New Gilded Age
Columbia Global Reports (9780999745465)
Consumer behaviour 4
SAGE Publications Ltd (9781526450012)
The Soulful Art of Persuasion: The 11 Habits That Can Make Anyone a Master Influencer
Currency (9781984822567)
Practical Ethnography: A Guide to Doing Ethnography in the Private Sector
Routledge (9781611323900)
Emotional Branding: The New Paradigm for Connecting Brands to People
KLO80 (9781581156720) | Emotional Branding
Marketing Research: A Concise Introduction
SAGE Publications Ltd (9781526419279)
Lean Customer Development: Building Products Your Customers Will Buy
O'Reilly Media (9781492023746) | Lean Customer
Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising
APress (9781484255025) - Languages: English
The Data-Driven Project Manager: A Statistical Battle Against Project Obstacles
APress (9781484234976)
Focus Groups: Theory and Practice: 20
SAGE Publications, Inc (9781452270982) | Focus Groups
Bayesian Item Response Modeling: Theory and Applications
Springer (9781441907417) | Bayesian Item, Modeling Theory
Marketing Strategy: Based on First Principles and Data Analytics
Palgrave (9781137526236)
What Chinese Want: Culture, Communism, and China's Modern Consumer
St. Martins Press-3PL (9781137278357)
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition
Wiley (9781119164005) | Classic guide, Hey Whipple Squeeze, Hey Whipple, Luke Sullivan, Whipple Squeeze
Buyer Personas How to Gain Insight into Your Customer's Expectations Align Your Marketing Strategie
Wiley (9781118961506) | Buyer Personas
Moderating Focus Groups: 4
SAGE Publications, Inc (9780761908210) | Moderating Focus Groups
User Research: A Practical Guide to Designing Better Products and Services
Kogan Page (9780749481049)
Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques
Kogan Page (9780749477158) | Advanced Customer, Marketing Science
The New Strategic Brand Management: Advanced Insights and Strategic Thinking
Kogan Page (9780749465162) | Strategic Brand
Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
Kogan Page (9780749464714)
The Next Billion Users: Digital Life Beyond the West
Harvard University Press (9780674983786)
Stated Choice Methods: Analysis and Applications
Cambridge University Press (9780521788304)
Ratings Analysis: Audience Measurement and Analytics
Routledge (9780415526524) | Audience Measurement and Analytics
Shocked, Appalled, and Dismayed!: How to Write Letters of Complaint That Get Results
Vintage (9780375701207)