Marketing Research: A Concise Introduction

Marketing Research: A Concise Introduction

SAGE Publications Ltd (9781526419279)
Lean Customer Development: Building Products Your Customers Will Buy

Lean Customer Development: Building Products Your Customers Will Buy

O'Reilly Media (9781492023746) | Lean Customer
Bayesian Item Response Modeling: Theory and Applications

Bayesian Item Response Modeling: Theory and Applications

Springer (9781441907417) | Bayesian Item, Modeling Theory
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition

Wiley (9781119164005) | Classic guide, Hey Whipple Squeeze, Hey Whipple, Luke Sullivan, Whipple Squeeze
Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques

Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques

Kogan Page (9780749477158) | Advanced Customer, Marketing Science
The Next Billion Users: Digital Life Beyond the West

The Next Billion Users: Digital Life Beyond the West

Harvard University Press (9780674983786)
Stated Choice Methods: Analysis and Applications

Stated Choice Methods: Analysis and Applications

Cambridge University Press (9780521788304)
Ratings Analysis: Audience Measurement and Analytics

Ratings Analysis: Audience Measurement and Analytics

Routledge (9780415526524) | Audience Measurement and Analytics
Willful: How We Choose What We Do

Willful: How We Choose What We Do

Yale University Press (9780300246438)
MBA Marketing

MBA Marketing

Palgrave (9781137300294)
Preference, Value, Choice, and Welfare

Preference, Value, Choice, and Welfare

Cambridge University Press (9781107695122)
Marketing In Creative Industries

Marketing In Creative Industries

Palgrave (9780230380240) | Customer value, Marketing theory
The Entrepreneur's Guide to Market Research

The Entrepreneur's Guide to Market Research

(9780313396052 / Illustrated) | Analyze potential