W W Norton Company (9780393080940 / 41749598) - Dimensions: 165 x 244 x 38mm | 780g - Format: Hardback | 432 pages - Publication date: 31 Aug 2015 - ISBN: 9780393080940 - Languages: English - New York, United States
(9780195593921) - Dimensions: 156 x 229 x 13mm | 348g - Format: 240 pages - OUP Australia and New Zealand - Melbourne, Australia - Oxford University Press Australia - ISBN: 9780195593921 - Languages: English
Discover how to turn customer insights into market‑shattering products with Outcome‑Driven Innovation, a step‑by‑step framework that turns unmet needs into profitable solutions.
Explore modern marketing fundamentals through real‑world case studies and actionable frameworks that reveal how brands build value, engage audiences, and adapt to digital disruption with clarity and insight.
(9781119076315 / 23545723) - Dimensions: 203 x 205 x 19mm | 810g - Format: 368 pages - Publication date: 05 Oct 2015 - ISBN: 9781119076315 - Languages: English - New York, United States - John Wiley & Sons Inc | Trend-Driven Innovation