The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu

The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu

Explore the battle for your focus in 'The Attention Merchants.' Uncover how media and advertisers shape thoughts & drive behavior. Essential read on influence!
Marketing Research: A Concise Introduction

Marketing Research: A Concise Introduction

SAGE Publications Ltd (9781526419279)
Focus Groups: Theory and Practice: 20

Focus Groups: Theory and Practice: 20

SAGE Publications, Inc (9781452270982) | Focus Groups
Bayesian Item Response Modeling: Theory and Applications

Bayesian Item Response Modeling: Theory and Applications

Springer (9781441907417) | Bayesian Item, Modeling Theory
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition

Wiley (9781119164005) | Classic guide, Hey Whipple Squeeze, Hey Whipple, Luke Sullivan, Whipple Squeeze
Moderating Focus Groups: 4

Moderating Focus Groups: 4

SAGE Publications, Inc (9780761908210) | Moderating Focus Groups
Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques

Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques

Kogan Page (9780749477158) | Advanced Customer, Marketing Science
Stated Choice Methods: Analysis and Applications

Stated Choice Methods: Analysis and Applications

Cambridge University Press (9780521788304)
Ratings Analysis: Audience Measurement and Analytics

Ratings Analysis: Audience Measurement and Analytics

Routledge (9780415526524) | Audience Measurement and Analytics
Be a Network Marketing Superstar: The One Book You Need to Make More Money Than You Ever Thought Possible

Be a Network Marketing Superstar: The One Book You Need to Make More Money Than You Ever Thought Possible

(9780814474310 / 9780814474310) - Dimensions: 60 x 90 x 5mm | 244.94g - Special - Amacom - Nashville, United States - Harpercollins Focus - Format: Paperback | 144 pages - ISBN: 9780814474310 - Languages: English | Marketing Superstar
Misbehaving - The Making of Behavioral Economics

Misbehaving - The Making of Behavioral Economics

W W Norton Company (9780393080940 / 41749598) - Dimensions: 165 x 244 x 38mm | 780g - Format: Hardback | 432 pages - Publication date: 31 Aug 2015 - ISBN: 9780393080940 - Languages: English - New York, United States
Focus: The Future of Your Company Depends on It

Focus: The Future of Your Company Depends on It

(9780060799908 / YES1528931) - Dimensions: 137 x 203 x 23mm | 295g - Format: 304 pages - HarperCollins Publishers - HarperCollins Publishers Inc - ISBN: 9780060799908 - Languages: English - Publication place: New York, NY, United States
The unmanageable consumer third edition

The unmanageable consumer third edition

SAGE Publications Ltd (9781446298527) - Third edition - SAGE - SAGE Publications - Height: 172 mm - Spine width: 18 mm - Width: 241 mm - ISBN: 9781446298527 - Number of pages: 265 - Languages: English
Scoring Points: How Tesco Continues To Win Customer Loyalty

Scoring Points: How Tesco Continues To Win Customer Loyalty

Explore Tesco’s data‑driven loyalty strategy in “Scoring Points,” revealing how personalized offers, real‑time analytics and customer insights keep shoppers returning to the supermarket giant.
The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

(9780316346627 / 2724328915393) - malcolm gladwell MALCOLM GLADWELL - Gladwell, Malcolm - BACK BAY BOOKS - Paperback - janvier 2002 - Reprint - New York, United States - January 2002 - Little, Brown & Company
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

(9781591845331) - Godin, Seth - Paperback - Reprint - PORTFOLIO - New York, United States - Penguin Putnam Inc - Dimensions: 126 x 176 x 18mm | 181.44g - Format: 220 pages - Product dimensions: 0.67 H x 6.99 L x 5.1 W | Marketers Are Liars
Randomistas: How Radical Researchers Are Changing Our World

Randomistas: How Radical Researchers Are Changing Our World

(9780300236125) - Height: 226 mm - Spine width: 30 mm - Width: 241 mm - Yale University Press - ISBN: 9780300236125 - Number of pages: 279 - Languages: English - Weight: 632 g
Building Great Customer Experiences

Building Great Customer Experiences

(9781403939494) - Revised Edition - Palgrave Macmillan - Palgrave Macmillan UK - Height: 233mm - Spine width: 13mm - Width: 157mm - ISBN: 9781403939494 - Number of pages: 218 - Languages: English - Publication date: 13 Sep 2002
The Long Tail: Why the Future of Business Is Selling Less of More

The Long Tail: Why the Future of Business Is Selling Less of More

(9781401309664 / 9781401309664) - Dimensions: 133 x 203 x 19mm | 240g - Revised - Hachette Books - Format: 267 pages - ISBN: 9781401309664 - Languages: English - Publication place: New York, NY, United States
Marketing Research

Marketing Research

(9781118808849) | Carl McDaniel