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The Joyless Economy
(9780195073478)
Marketing in Evolution: Essays in Honour of Michael J.Baker
(9780333662649)
Understanding Branding in Higher Education: Marketing Identities
(9781137560704 / 29902270)
Art and Sovereignty in Global Politics
(9781349950157 / 26170364)
Fashion Brand Internationalization: Opportunities and Challenges
(9781137523365 / 25703442)
Understanding the Caribbean Enterprise: Insights from MSMEs and Family Owned Businesses
(9781349948789 / 25688242)
The Marking Enterprise: Business Success and Societal Embedding
(9780230001879)
Management of Multinational Companies: A French Perspective
(9781137023889)
Us Before Me: Ethics and Social Capital for Global Well-Being
(9780230314436)
Consumer Brand Relationships: Meaning, Measuring, Managing
(9781137427106)
Rethinking the Future of Europe
(9781137024008)
Marketing Metaphors and Metamorphosis
(9781349547098)
A Business History of the Swatch Group
(9781137389060)
Advances in Luxury Brand Management
(9783319845746)
The Era of Global Transition
(9780230348769)
Globalisation and Leadership in Africa: Developments and Challenges for the Future
(9783319987637 / 33559978)
Value Creation through Engineering Excellence: Building Global Network Capabilities
(9783319563350 / 28657802)
Exploring Dynamic Mentoring Models in India
(9783319564043 / 28657731)
Cross-Cultural Personal Selling: Agents' competences in international personal selling of services
(9783319555768 / 43192-868326)
Business Opportunities in the Pacific Alliance: The Economic Rise of Chile, Peru, Colombia, and Mexico
(9783319547671 / 28485195)
The Advertising Effect: How to Change Behaviour
(9780195593921) - Dimensions: 156 x 229 x 13mm | 348g - Format: 240 pages - OUP Australia and New Zealand - Melbourne, Australia - Oxford University Press Australia - ISBN: 9780195593921 - Languages: English
Decoding the New Consumer Mind: How and Why We Shop and Buy
(9781118647684 / 43171-603157)
Marketing
Explore modern marketing fundamentals through real‑world case studies and actionable frameworks that reveal how brands build value, engage audiences, and adapt to digital disruption with clarity and insight.
China's Impact on the African Renaissance: The Baobab Grows
(9789811343513)
Contemporary Consumer Culture Theory
(9780367243012) - John F. Sherry | Contemporary Consumer Culture Theory, Culture Theory, Consumer Culture, Discipline is evolving
The Global Cosmopolitan Mindset: Lessons from the New Global Leaders
(9781349953448 / 43192-575271)
