(9780195593921) - Dimensions: 156 x 229 x 13mm | 348g - Format: 240 pages - OUP Australia and New Zealand - Melbourne, Australia - Oxford University Press Australia - ISBN: 9780195593921 - Languages: English
Explore modern marketing fundamentals through real‑world case studies and actionable frameworks that reveal how brands build value, engage audiences, and adapt to digital disruption with clarity and insight.